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‘Rich Kids of Instagram’ Leads to Instant Fame

by Danielle Diniz | Cornell University

F Posted in: Sports and Culture, Voices P Posted on: August 24, 2012
Danielle Diniz Danielle Diniz

From the tweeting to the Facebooking, the Tumbling to the Instagraming, there’s no doubt it’s hard to keep up with all the social media these days. In an instant you can get roped into hours worth of cyber-stalking and procrastination. There’s always a new site to check out, a new picture to make fun of or a new comment to obsess over. Whether to grab attention or not, people are constantly posting about themselves, and rich kids putting up pictures of their lavishness has finally made its public mark. Rich Kids of Instagram, or RKOI, is one of the latest manifestations of these new forms of media, communicating to everyone just what it’s like to be a child of big-time wealth.

But the question of whether or not RKOI deserves such a status is up for debate. It could lead to any number of things, including mass exposure and condoning of trouble and/or stupidity, namely through reality TV. Is there even room for one more mindless program? Apparently kids who have been featured on RKOI have already been approached by well-known producer Lexi Shoemaker. Most of the kids are unknowns, but CNN reports there are some recognizable names, such as Hilton, Trump and Brant. It’s still a mystery who would be cast, but from the obnoxious pictures alone, we can be sure to expect some high-end drama; though these teens make up the world’s 1% wealthy class, this show would as well be in a class of its own.

Although it’s not only our job to debate whether this site, as well as a follow-up reality series, is a good idea, those who are involved should have a major say. Without warning, many of the kids’ pictures are posted, whether or not they want any association with the site’s connotations; some are incredibly savvy and are aware there may be farther reaching repercussions than just being teased. Others bask in their newfound fame, await TV and/or find the publicity as an outlet to pursue dreams and even possibly career paths. Can this really be considered a lucky break for them, though? Since everything was so recently launched on July 13, I guess only time will tell if this is the exposure they need.

The sad part is that despite negative feedback about the site, an exorbitant amount of us have or will visit it. Although the hypocrisy is absurd, most will cave and guiltily enjoy seeing jets, outrageous bar and restaurant receipts and maybe even wish we were the ones reveling in the luxury. Besides social media’s all-together abolishment, it’s hard to say how to best remedy the situation. I know for myself, at least, that it’s nearly impossible to maintain self-control, and so I’m sure in a few days I’ll contribute to RKOI’s hits.

There still are so many unanswered questions. Should instant fame by these means be accepted? Can we support those who already have everything to also get these pedestal roles and benefit both financially and with newborn celebrity? Why should Instagram allow for instant access into a world so closely connected to theirs, anyway? As the site’s popularity grows, we’ll have to give thought to if their fame is really warranted and if we ourselves want to endorse it.

Danielle Diniz Danielle Diniz Danielle is a NGJ Staff Writer and a junior double majoring in English and Theater at Cornell University, with a particular interest in Shakespeare. She also writes for the Cornell Daily Sun.

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