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Get The London Look — Olympic Inspired Fashion

by Kelly Keenan | University of Notre Dame

F Posted in: Sports and Culture P Posted on: July 26, 2012

From high fashion to high street, there is no doubt that brands are taking design inspiration from the 2012 Summer Olympics. With a mix of American patriotism and Union Jack flare, several designers have created stylish, athletic, limited edition, Olympic inspired collections that will make us feel like part of the games despite the fact that we’re far across the pond.


On Tuesday fashion royalty Karl Lagerfeld released his Olympic capsule collection to London’s famed department store, Selfridges. The collection includes jackets, skinny jeans and gold, silver and bronze collars — a stylish take on the medals athletes will be wearing on the podium.





Having designed the uniforms of the Italian sailing team, Miuccia Prada decided the Olympians should not be the only ones wearing metallics this July. Miu Miu’s collection, which will be sold exclusively in Miu Miu’s London boutiques, features shoes and accessories in gold, silver and bronze.



MCM’s iconic leather backpacks are a staple among stylish world travelers. Making a trip to the host city? Snatch up one of the company’s limited edition B.I.G. (Back in the Game) bags, which feature the classic MCM backpack shape and color selections with a large British flag studded across the front.


Want to get into the Olympic spirit at a fraction of the price? Check out Gap’s line of vintage Olympic inspired fashion tees. The soft, stylish shirts call upon past Olympics for inspiration, ranging from the 1924 games in Paris to the 1988 games in Seoul. And the best part? All tees cost $30 or less. (Buy two and get free shipping.)

Outfitting several of America’s Olympic teams, Nike also keeps fans active with its line of patriotic athletic gear. T-shirts, jerseys and shorts inspired by those that will be worn by U.S. Olympic soccer players are available for purchase on Nike’s website.



Alex and Ani, a company famous for its bangle style charm bracelets, has created a collection of officially licensed Olympic bracelets (starting at just $32) for this summer’s games. Almost 40 bracelets comprise this dazzling collection of silver and gold toned metallic bracelets in red, white and blue beaded styles. There are official Olympic charms complete with flags and rings as well as vintage looking
charms featuring the names of Greek and Roman gods.


When Opening Ceremony opened in London just weeks ago, it joined forces with some of its favorite designers to create a collection inspired by the city and the athletic events to come. Topshop’s line of red, white and blue basics is available at Opening Ceremony London and online. House of Holland, Band of Outsiders and Opening Ceremony’s in-house brand all contributed athletic Brit-inspired clothes to the collection as well. And for those proud anglophiles, Repetto’s ballet flats are the perfect mix of American patriotism and British Olympic hype.


Kelly Keenan Kelly Keenan Kelly Keenan is a junior at the University of Notre Dame, where she is studying Marketing and English.

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